J.P. King partners with USCondEx.com to demonstrate auction solutions to developers

J.P. King has announced an agreement with the US Condo Exchange under which the auction marketing firm will be featured in animated advertisements on the Condo Exchange’s web site at www.USCondEx.com.

J.P. King and the Condo Exchange will work together to help demonstrate to developers how a J.P. King Auction can reduce inventories, which are currently at all-time highs.

“Hundreds of condominium owners are currently saddled with large of inventories that they thought would have been sold long ago,” said Craig King, president of J.P. King. The US Condo Exchange currently has more than 190,000 condos located in the United States and in 37 countries around the world. This provides us an opportunity to reach many of these developers,” said King.

Numerous options exist for condominium developers who need to reduce their inventory. Two common types of auctions include “Grand Opening Auctions” and “Closeout Auctions,” said King.

“Most developers know that the hardest units to sell are the very first ones and the very last ones. When a development is brand new, you often have a situation where people wait around for someone else to jump in first. A Grand Opening can establish the momentum that ensures a successful project. Toward the end of the sales period, developers often find that expense of continuing their marketing efforts for just a few units can cause their profits to erode. For those, a Closeout Auction can be a good choice,” said King.

In between, an Inventory Reduction auction may help a developer solidify the investment by selling a large number of units and reducing the inventory and debt to manageable levels.