Online Ads Up, Newsper Classifieds Down

Wednesday, June 6, 2007

As reported by: Media Post


According to preliminary estimates from the Newspaper Association of America, advertising expenditures for newspaper Web sites increased by 22.3 percent to $750 million in the first quarter versus the same period a year ago. Advertising on newspaper Web sites made up 7.1 percent of total newspaper ad spending in the first quarter compared with 5.5 percent for the same period a year ago.

NAA President and CEO, John F. Sturm, said "The percentage of ad spending generated by newspaper Web sites continues to grow as advertisers realize the value of (this) Web audience... consumers who have higher household incomes and shop online more frequently than other Internet users."

Advertising expenditures at newspapers and their Web sites totaled $10.6 billion for the first quarter of 2007, a 4.8 percent decrease from the same period a year earlier. Spending for print ads in newspapers totaled $9.8 billion, down 6.4 percent versus the same period a year earlier.

Among the major print components in the first quarter:

Classified advertising fell 13.2 percent to $3.4 billion
Retail declined 2.2 percent to $4.8 billion
National was down 2.8 percent to $1.7 billion

Within the classified print category in the first quarter:

Real estate advertising fell 14.2 percent to $953 million
Recruitment dropped 14.3 percent to $975.3 million
Automotive was down 20.1 percent to $751.3 million
All other classifieds were down 0.5 percent to $699.3 million

"... newspapers continue to make aggressive moves to redefine classified advertising through new online partnerships and other approaches that will position them for the future," Sturm concluded.

THE WORLD’S LARGEST ONLINE CONDO MARKETPLACE REMAINS THE MASTER OF ITS DOMAIN NAME

USCondex.com Now Operates Under New Domain Name Condo.com


MIAMI, FL., June 5, 2007 – USCondex.com, the world’s first and largest online condo marketplace – dubbed the NASDAQ for Condos – today announced it has acquired the domain name Condo.com, and effective immediately will operate under its new domain www.condo.com. The new name easily resonates with buyers, renters, sellers and developers of condominiums around the world, identifying Condo.com as THE leading website to visit for all things condo.

The announcement comes less than two years after the successful launch of USCondex.com to the online real estate community. The name change is a significant milestone for the company, indicative of the growth it has experienced and further strengthening its leadership position in the online condominium marketplace.

“Acquiring this new domain has a huge impact on our business at hand,” said Richard Swerdlow, Chief Executive Officer for Condo.com. “As we continue to bring the world’s condo community together online, owning the premier domain name in the space will help us achieve our goal to better communicate our business model to global users and partners. Condo.com is a name that transcends language barriers, giving us a tremendous advantage over our competition as we seek to grow our business globally.”

Condo.com provides cutting edge information, functionality and tools for buyers and sellers around the world, including a social networking tool that allows users to network and connect to one another, video blog and upload virtual tours. With unmatched listing capabilities and resources offered on the site, and proprietary technology that provides users with detailed neighborhood, school and demographic information, Condo.com provides a service found no where else in the world.

For more information, visit Condo.com.

About Condo.com

Condo.com is the first and fastest growing global advertising portal and listing service for condominiums. Condo.com carries the largest inventory of condominiums listed in the United States and 70+ countries around the world, valued at over $100 billion. Condo.com cost-effectively delivers unparalleled international exposure to developers, brokers and for-sale-by-owners through the seamless distribution of its listings to a global network of real estate websites visited by over 15 million viewers per month.

Condo.com -- US Condo Exchange (USCondex.com) Changes name to Condo.com

US Condo Exchange has changed its name to Condo.com. "This name better reflects our mission, growing global brand and positioning as the World’s Largest Condo Marketplace," says founder and CEO, Richard Swerdlow.

For Buyers it means more condos to search and more tools to help
with purchase and rental decisions!

For Sellers it means more traffic, more leads
and faster sales!

Our site now features:

- Over 300,000 listings from around the world
- A growing social network and user community
- Condo TV with dozens of property videos
- Detailed neighborhood information on all listings
- Free listings and video uploads
- Power Seller program for Brokers and Agents
- And more...

"Our site has been the largest site on the internet dedicated exclusively to condo sales and advertising for over two years," states co-founder, James Haft,"Come visit Condo.com and see 'the best place to buy, sell or rent your condo(tm)'."